by Greg Niland on December 10, 2009
Please Note – I did not want to expose Target’s flaws but I feel it is very unfair how they are being rewarded by Google at the expense of the mom & pop retailer stores.
If you have ever worked on improving a website’s ranking Google you know that there are rules you must follow. If you break any of Google’s rules (either intentionally or accidentally) you run the risk of your website being penalized or possibly even banned from Google. Since Google has a quasi monopoly over online search most people would never dream of doing anything that might attract the wrath of Google. Target, one of the biggest retailers in the U.S. does not share that point of view.
Target.com is currently flooding the Google search results with millions of near identical error pages.
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by Greg Niland on October 14, 2009
Here is a crazy idea – the better you understand search engines the you better you will be able to interact with them. I am not talking about the mathematical algorithms of the search engines I am talking in more general terms. What does the company want? What are the employees trying to achieve? What is the motivation driving them?
Before we can get all freudian and psychoanalyze this lets get clear about some things:
-Search engines are made up of many, many teams.
-Each team has many, many individuals.
-Each person is an individual with their own personal ideas
Basically search engines are just like every other company and their employees are just like you and your coworkers. Ready for my incredible wisdom? Get ready to be shocked by my “Master of the Obvious” observations.
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