Yahoo Search Marketing (the artist formely known as Overture) has just partnered with not one but two leading vendors in ppc optimization - Offermatica and Optimost.  These two companies will offer YSM clients multivariate testing and A/B testing.  In plain english they will help you target your customers and split them into different groups then show them each a different version of your landing page and help you figure out which one page your customers prefer. 

You can find out if they like a big “buy now” button or if they want a lot of text and details or you can test different prices.  Optimost helped Monster.com test 13 variables on their site and increased subscriptions by 36%.  Offermatica increased Quickbook’s conversion rate by 136%.  This testing can ensure your online ad budget is not wasted and that your conversions are as high as possible.

A very cool thing of this deal is that Yahoo is not receiving a referal fee for this service despite getting these companies to guarantee best pricing for Yahoo! clients.  The big winners are Yahoo! clients for being offered necessary tools at the best prices and also Offermatica and Optimost for being able to get new customers.  Yahoo! should gain even more customer loyalty for putting their clients interests first. 

Dan Boberg will join us to explain this in even more detail and as always we’ll open it up and let our listeners in the chat room ask him questions.  Make sure to tune in and find out more about Yahoo’s new deal.