Protect your business goals by building profits and minimizing online costs. GoodROI is a boutique online marketing agency that uses the alphabet soup of SEO, SEM, PPC, UX, IA and more to develop success online. We will deploy the right marketing mix for your company to enjoy online profits while protecting your resources from wasteful marketing minefields.
We will plug the holes in your online sales funnel by creating sticky websites that attract new users using SEO & PPC, engaging them with user-friendly content as we convert them and reach your online goals and milestones.
GoodROI was started by Greg Niland in 2004. Before then Greg Niland spent several good years in corporate America. During this time he gained alot of experience on the B2B industry and competitive affiliate areas (insurance, financial, electronics). Eventually online success (let’s just say its good to be an affiliate) and offline frustrations (lets just say it’s not fun doing SEO for people who don’t know how to open email) led Greg to make a sad but positive business decision to start his own marketing agency.
To be better informed on what is actually happening online and not regurgitating out-dated ideas, GoodROI maintains a private network of sites in various competitive online industries (no, we don’t expose our specific money-making keywords). Besides giving us constant hands-on experience, this allows us to try and test new strategies on our own websites before we advise our clients on what is a good online strategy and what are costly & risky ideas.
We do provide offer complimentary consulting to non-profit organizations and have had the honor to donate consulting services for NYC Dept. of Ed, Leukemia & Lymphoma Society and other non-profit organizations. Unfortunately, our free time is limited and we can’t help every non-profit organization. If your non-profit is interested in requesting free help, please have a Charity Navigator ranking of 4 stars or higher and we will consider your request.
What is GoodROI?
GoodROI is about establishing and growing a positive ROI or return on investment for online marketing projects. Too often hype and buzzwords can cloud business decisions. At GoodROI we don’t worry about being cool or using the latest fad. We focus on profitability. If the latest fad increase the profits, then great! If the latest online fad doesn’t increase profit then its time to refocus on the basics till there is a new online tactic to test.
This focus on profitability is one reason why I have developed a great team of work at home employees across the USA. Why waste time on commuting when my team would rather be productive? Why not recruit the best people regardless of their physical location? It might not be flashy but I love my team and the results they consistently deliver. We hope you will agree that online profits are a good thing.
You can normally find me in New York City unless I am speaking or attending some internet conference like Search Marketing Expo, Publisher Conference, or Ad-tech. If you are an internet marketing veteran in the New York area you can join me at the monthly Internet Marketers of New York meeting.
You can hear me speak by listening to GoodKarma, my internet marketing radio show archives, I interviewed experts on different topics every week. There are close to two years of archived shows that you can listen to for free. I also am a regular speaker at internet conferences. If you are having an event in a really fun place or for a good cause I might be able to speak at it if I have enough notice.