About Greg Niland aka GoodROI
I’m Greg Niland and I post under the online username GoodROI which also happens to be the name of the online marketing company I started over 5 years ago. Here is a little information about me and how I found myself in this crazy world of internet marketing. It all started over ten years ago when I had to pay my way through college by working in business offices. By the time I graduated college I had a marketing degree but more importantly I had 4 solid years of hands-on computer and internet work. This led to me being hired not as a marketer but rather for online work.
I spent several good years in corporate America. During this time I gained alot of experience on the B2B industry and competitive affiliate areas (insurance, financial, electronics). Eventually my online success (let’s just say its good to be an affiliate) and offline frustrations (lets just say it’s not alot of fun working 80 hour weeks making a corporate company rank very highly) led me to make a sad but good business decision to leave the corporate world and start my own company.
That was over five years ago. I’ve been having fun with internet marketing for over 10 years. I still maintain my own network of sites in various competitive online industries (don’t ask for details, I don’t expose my money-making specifics). I do provide consulting to companies and have had the honor to provide some pro bono work for NYC Dept. of Ed, Leukemia & Lymphoma Society and other non-profit organizations.
What is GoodROI?
GoodROI is about establishing and growing a positive ROI or return on investment for online marketing projects. Too often hype and buzzwords can cloud business decisions. At GoodROI we don’t worry about being cool or using the latest fad. We focus on profitability. If the latest fad increase the profits, then great! If the latest online fad doesn’t increase profit then its time to refocus on the basics till there is a new online tactic to test.
This focus on profitability is one reason why I have developed a great team of work at home employees across the USA. Why waste time on commuting when my team would rather be productive? Why not recruit the best people regardless of their physical location? It might not be flashy but I love my team and the results they consistently deliver. We hope you will agree that online profits are a good thing.
Conferences/Meetings
You can normally find me in Manhattan, NY USA unless I am speaking or attending some internet conference like Search Marketing Expo, Publisher Conference, Ad-tech or Search Engine Strategies .
If you are an internet marketing veteran in the New York area you can join me at the monthly Internet Marketers of New York meeting. Yes, I did start IMNY but nobody gets special treatment from me. To be fair if you want to join you need to be approved by our membership committee or attend one of our monthly open house parties.
Speaking
You can hear me speak by listening to GoodKarma, my internet marketing radio show/podcast, during which I interview experts on a different topic each week. I have close to two years of archived shows that you can listen to for free. I also am a regular speaker at internet conferences. If you are having an event in a really fun place or for a good cause I might be able to speak at it if I have enough notice.
