GoodROI Internet Marketing » Personal

Gambling for Charity

Greg Niland — Wed, 29 Jul 2009 17:09:36 +0000

I am running the NYC Half-Marathon for Leukemia & Lymphoma Society on August 16th. Which means its time again for my degenerate friends to gamble on my finish time for charity. The winner gets half of the money and the sick kids with cancer get the other half. Each 15 second slot is $15. Simply paypal your money and chosen time slots to admin at goodroi.com.

First to send money gets first pick
Person closest to the winning time wins
In the event of a tie, money is split
In case I don’t finish, the biggest spender is the winner
If any of this is illegal please dont send me to join Bernie Madoff

To help you predict my finish time here are some of my previous races:
Central Park 4 Miler 7/18/09 0:42:33 – 9:49 pace
San Diego Half Marathon 5/31/09 2:38:21 – 12:05 pace
Grete’s Half Marathon 10/4/08 2:25:27 – 10:34 pace
Queens Half Marathon 9/14/08 3:04:44 – 13:53 pace
GOOD LUCK!!!

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Modular Homes Project

Greg Niland — Tue, 25 Mar 2008 18:40:04 +0000

My friend Tim Key runs a modular homes website and every now and then asks me for advice. I always enjoy helping him because it is very interesting to see what goes on in the smaller less spammed industries. What I have more commonly found is “innocent search engine spam”.

By this I mean it is only natural that people will want their sites in Google and will try their best to achieve it. Unless you regularly spend alot of time dealing with Google it is not simple or easy to know what to do and more importantly what to avoid. Here are some examples of “innocent search engine spam” that I have found working on a new modular home blog.
Sins of the father don’t clean themselves up

I came across a modular architect’s website. This modular architect is award-winning and commonly referenced by the press and good quality inbound links. You would expect to see his site do well. It doesn’t because the company that built his site in 2003 used hidden keyword stuffing (white font on white background). How do I know this because when I noticed the hidden text I checked out the html code and there was an actual comment in the code explaining everything. Clearly by the html comments they thought they were doing what Google wanted. The site is managed by a different web firm but the offending invisible text has not been removed.
Pretty Modular Homes Stink

Experienced internet marketers know where this is going – search engines are robots that can only read and can not read pretty images or video. No matter how pretty the site is, if you only have images, video or flash animation the search engines will not show you alot of search love. I have lost count how many sites have pages of quality text hidden from the search engines because it is in flash or images.

Even “Expert” Marketers Make Mistakes

Some of the modular housing sites are doing a great job. You can tell they have put alot of work into building good content with nice usability. But even these “expertly” optimized modular home websites have issues. The most common I notice is the improper use of 301 and 302 redirects. The worst use I have ever come across was a 301 into 302 into 302 into 302 into 302 into a 301 redirect. I would be shocked if the search engines had no issue with that setup. If you think you are an expert make sure to audit your work. It is easy to build up excessive layers over the years for your website. If you audit your website yearly you should be able to identify innocent mistakes that are easy for you to fix.

Things I Learned From A Marathon

Greg Niland — Tue, 23 Oct 2007 16:29:30 +0000

I just got back from San Francisco where I was supporting my wife and her fellow Team in Training members who were running a marathon on the hills of San Francisco. I am a big advocate of exposing yourself to new things (who else will we learn). Here are some things I learned from this marathon.
Small Groups of Ordinary People Can Make a Big Difference

The New York City chapter of Team in Training sent about 200 ordinary people to run the San Francisco marathon to raise almost $1 million dollars to fight cancer. These people are like you and me. They didn’t start as athletes but after five months of dedication and training classes they were able to run a marathon and get their shocked friends to donate almost $1 million dollars.

Long Distance Runners Do Shots of Salt Instead of Tequila

Heavy drinkers pay attention. The next time you go to a pub to watch your favorite game and dont want to miss any action do what marathon runners do. Take a packet of salt and eat it. For marathon runners it is essential because they dont want to dehydrate and the salt will help retain water. If you want to avoid having to get off your ass to visit the little boys room do a salt shot.
One Person Can Make a Difference

The NYC chapter sent 6 coaches to accompany the runners along the course. These coaches are freaks of nature. They look normal but have crazy endurance levels. As the coaches ran the 26.2 mile course they would run along side a runner to make sure they were ok and encourage them for, then they would run back and find another runner to do the same thing. ***Remember there were about 200 runners.*** Conservatively each coach probably ran over 100 miles.
Watching a Marathon is Exhausting

It’s hard to get any sympathy from my wife who ran 26.2 miles on the lovely hills of San Francisco but I was exhausted after running from location to location to cheer her on. I probably ran 6 miles myself. If you plan to cheer for someone at a marathon accept the fact you are only going to see them once or like me you will be running your own race course while doing math in your head to figure out if you can run a 1 mile shortcut before the runners cover 3 miles of the official course so you can arrive in time to see your special someone again.
Charity Causes Are a Great Way to Meet Women

Maybe this might not be always the case but Team in Training has alot of women (my guess is 75%). The marathon I was at was crazier than that. It was targeted to women and only about 3% of runners were men. This is a great way to find a woman that is in shape. Also they do long training runs on Saturdays which means you can sleep in and watch college football during Saturdays while your lady is busy training and not around yelling at you to do work around the house.
Running Supplies Have Crazy Profit Margins

Besides helping charity, getting your body in shape and seeing ordinary people achieve extraordinary goals you can also learn how to make money from marathons. The runners consume a lot of stuff like expensive sport drinks, bottles to hold the sport drinks, belts to hold those bottles etc. This looks like a good industry to build a few niche sites for.

Help Me Make My Wife Run a Marathon

Greg Niland — Sat, 19 May 2007 22:19:40 +0000

Hey everybody I need to divert from Internet Marketing for a little bit and ask for some help. Ya see a golden opportunity has fallen in my lap and it will only work with some help from my friends. The other night my wife told me she wants to run a marathon to help raise money for cancer.

Team In Training is a program that has professionals that will help train you for a marathon and handle all the marathon day logistics in exchange for you raising a few thousand dollars. So my wife has registered and is officially in training to run the San Francisco marathon (yes we live in NY but the NY marathon didnt have space). For her to be allowed to run the marathon she needs to raise at least $5,000.

Please help me make my wife run the marathon and go donate some money at her donation page. In case you need more reasons why you should help me here are some and yes most of them are shallow but I’m only being shallow in order to help kids with cancer.

No women has ever gotten fat running a marathon
Running helps reduce stress and therefore make her less angry at my mistakes
The money raised helps fight cancer which is a good cause
I can give her exercise clothes as a present and not be yelled at
Running will tone her legs and they’ll look better in her overpriced Jimmy Choo shoes
While she is training every week I’ll have more free time to go drinking
Did I mention no women has ever gotten fat training for a marathon?
I get bonus points with for supporting her and letting her do her things

come on and help a buddy out

Professional Bed Head from Arrojo Studio

Greg Niland — Thu, 29 Mar 2007 20:54:58 +0000

In case anyone has forgotten (which I doubt is possible) way, way back I made a fau pax when I innocently said something about a certain lady in the industry and her hair. I was trying to be nice and needless to say that is not how she took my comment. I am regularly reminded about this at the search conferences. Since SES NY is fast approaching I figured I would take no chances and took my usual incredibly looking hair over to Arrojo Studios (thanks nevdull for recon). In case you don’t know Arrojo Studios, that is the hair salon that is on the TLC tv show “What Not To Wear”.

Here is the before and after. Victoria (my hairstylist at Arrojo Studios) gave me a bed hair style. Which is actually not very different from what my looked like before. I’m starting to wonder what I paid for. I work from home in my pajamas and I just paid an expert to make my hair look like I am fresh out of bed. Still trying to understand it. Anyway Enjoy my extra incredible new hairstyle and try not to get jealous.

If you are interested in upgrading your own hairstyle check out Arrojo Studios and ask for Victoria.

National Pork Council has a breastfeeding fetish?

Greg Niland — Fri, 02 Feb 2007 13:17:05 +0000

Apparently Internet Marketer/Breastfeeding Maniac Jennifer Laycock has upset the sensibilities of the National Pork Council. Their lawyers have sent her a cease and desist over one of the many funny breastfeeding t-shirts that she sells for a breastfeeding charity Mothers Milk Bank of Ohio.

Apparently they think that the slogan on this fundraising t-shirt “the other white milk” can cause confusion with people who are looking for a piece of meat. Huh? I guess pork can be juicy but I have never confused pork with milk or breastfeeding. Maybe the National Pork Council has some crazy fetish. It’s a funny t-shirt, it helps a good cause and it doesn’t confuse me. Why is the National Pork Council picking this fight?

The best part of their cease and desist letter is the part that says “apparent attempt to promote the use of breastmilk beyond merely for infant consumption.” LMAO (for corporate stiffs that means laugh my ass off). The site is called the Lactivist Breastfeeding Blog and has many writings about the health aspects of breastfeeding BABIES. Wow, my psychology professor had a word for that PROJECTING – in other words maybe the National Pork Council thinks it is about adult breastfeeding fetish because they are regularly think about adult breastfeeding.

Head on over to Jennifer’s Blog and help her out with this good cause and this silly legal fight. If there is a silver lining to all of this at least those silly pig guys have helped draw some attention to a how good breastfeeding is.

Trust Transference Game – Who do you trust?

Greg Niland — Wed, 10 Jan 2007 14:44:20 +0000

In this online industry where 99% of the time you deal with people in cyberspace and not face to face, trust has always been a big issue. Sugarrae had a great post talking about what makes you follow and trust someone. The idea of transference (ie you trust your friend’s friends) made me see potential for an interesting game.

The game is called the Trust Transference Game . The rules are simple. I name someone I trust, that person must then name a person they trust, and so on and so on. Please no repeating of names and you do not need to name the person you trust the most.

You can post your explanation of why you trust that person on your blog and make that person feel all warm and fuzzy knowing that there is at least one person other than their mother that trusts them. I’ll keep updating this thread with all of the responses. At the end of the game we’ll have a long (and probably weird) line of transference, it should be interesting to see where it leads.

Greg Niland
trusts
Rae Hoffman
trusts
Michael Gray
trusts
Todd Malicoat
trusts
Andy Hagans
trusts
Cameron Olthuis
trusts
Jarrod Hunt
trusts
Chris Hooley
trusts
Andrew Wee (honorary mention – SEOmoz peeps)
trusts
Planet Andrea
trusts
Shoemoney
trusts
?????????

What were they thinking with these holiday lights?

Greg Niland — Sun, 17 Dec 2006 02:26:27 +0000

I recently visited some friends of mine who live in the country on a converted farm. It was nice getting out of the city for a few days. More impressive is that this city boy didn’t get killed while being out in the wild. Yes, I mean wild. My friend took me for a walk in their woods and told me to carry the “trouble stick” since he was holding the leash for their 100 pound boxer dog. I ask what the “trouble stick” is for he said in case the coyotes get too close again. EXCUSE ME! What do you mean again? Back to the issue at hand.

They were clearly in the holiday season since all of their farm buildings and their home were decorated in blue and white holiday lights. I live in manhattan and there are not too many holiday lights so I am not to up to date on what the different colors mean. So the question I am asking is what do you think they were trying to signify with their blue and white lights? Every correct answer wins a “trouble stick”.

In case you are wondering there is a valuable internet marketing lesson hidden here. The lesson to be learned is to always ask regular people what they are doing and why. Because if one person is doing it, there is a chance there are alot of people looking for it online. This way you can find new markets.

How to give gifts to the search engines

Greg Niland — Mon, 11 Dec 2006 15:24:13 +0000

It is the holiday season. Which means people give presents to the important people in their lives. Why not give a gift to the search engines? Its because of the search engines that many of us make a living so why not give a little back and say thanks. Here are some gift giving ideas for the search engine people:

Alcohol - Everybody loves a little holiday buzz and who knows maybe with enough alcohol we could get them to slip details of the algo

Lingerie - Maybe with some lingerie or a gift certificate to a lingerie store, these guys and gals would stop working late at night when they get home

Vacation - No not a vacation for the se people but for the spammers. More spammers on vacation measn less work for them

I’m sure there are better ideas then these. What would you give to the engines this holiday season?

Roll Call

Greg Niland — Fri, 01 Dec 2006 14:45:35 +0000

As many of you know GoodROI is located in Manhattan, New York because the tax rates are just so affordable . As I was talking with people at Pubcon I found there were quite a few people that were also located in or around NYC that I was unaware of.

I am holding a Roll Call for all geeks that are in or around New York City. I already know about Barry aka Rustybrick, Michael Gray aka Graywolf and Todd aka Stuntdubl. Who else is out there.

If you are not in the New York area, than I feel sorry for you. New York is great. Where else can you order Pizza, Chinese, Thai, Italian, French and many other foods and get it delivered to your computer 24 hours a day. I’ve been told New York also some cultural benefits. With all of those take-away food options doesn’t it just make you want to move to New York right now .