Online Reputation Problems?

Hopefully you are visiting this page because you are just curious and not in need of reputation management help.  Because online reputation problems are not easy to resolve and very easy to make worse.  Here are some helpful onlin reputation management hints that are based on how I have successfully helped business recover from some nightmarish situations.

1. Be a good online business!  Don’t intentionally try to take advantage of customers.  It is better to proactively help customers and even help them avoid mistakes that you could profit from.  These actions will help to avoid online reputation attacks and slanderous postings.  This will also help to increase word of mouth referrals and repeat business.  An ounce of prevention is worth a pound of cure… or about $30,000 of lost business and consulting fees.

    

2. Business and emotion do not interact well.  If you do find yourself dealing with an angry customer make sure to stay calm and relaxed.  This will allow you to maintain greater control over the situation.  If you allow yourself to become emotionally involved it will probably lead to the situation spiraling out of control and you waking up to your negative publicity on 20 different websites that all outrank your own website.

    

3. Be smart and do the math.  Sometimes it is better to take a loss then it is to be right.  Sure your contract is very clear and the customer made a mistake.  An angry customer is going to cost you several hours of time dealing with their upset emails, phone calls and online postings.  Online reputation repair is not cheap and I am sure your time is also very valuable.  It just might make sense to be a super nice person and to give the customer a free pass instead of being right and paying all those costs.

    

4. Outranking slanderous websites is probably cheaper than legally removing them.  Website owners have many legal protections to help them.  You may not like it but it honestly is a good thing because those legal protections are also protecting your websites.  You can hire a lawyer you will charge thousands of dollars and will likely not to be able to find a loophole around the Communications Decency Act or the Digital Millennium Copyright Act which can help protect your attacker.  Lawyers are also not the most well liked people.  By bringing in a lawyer it might escalate your online reputation nightmare.  You might just want to get 10 websites to outrank the negative website.  Very few users ever go to the second page of Google results.  If you push the negative website to the second page, it will be almost like it doesn’t exist.

    

As I said before I hope you aren’t having online reputation management problems with rip off reports, complaint boards or any other negative press.  If you are having trouble AND you have made an honest effort of doing the right thing for your customers then feel free to contact me with your details.  I’ll be happy to give you some more free tips and if you want we can even discuss my expensive but guaranteed reputation management services.

Please note: GoodROI Internet Marketing only provides reputation management services to companies that are being taken advantage of.  We politely decline working for companies that are taking advantage of their customers.