Welcome to the blogosphere YPN

April 10, 2006

Welcome and congratulations to Yahoo! Publisher Network on the launch of the YPN blog.  It is always nice to see a big player like YPN take the time to help the Internet community by fostering good communications with this “two-way street”. 
It was also cool to check out the video they posted on the YPNblog.  It gives [...]

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Webmasters In The Sun 5

April 10, 2006

Just got back from another great Webmasters in the Sun event.  For anyone that doesn’t know about WITS, it is a small gathering of Internet people that know each other and like to have fun in beautiful warm places.  This year was even better than last year in San Diego thanks to the great work of Keith, [...]

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Doctors Appointment

April 5, 2006

Hey everybody GoodKarma will be back April 13th with Yahoo Search Marketing.  In the meantime I have an appointment in San Diego to visit Dr. Evil and will also be enjoying http://www.ecomxpo.com.
[tags]dr. evil, ecomxpo, yahoo search marketing[/tags]

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MSN’s auto-generated spam research

April 5, 2006

SEO By The Sea reported on this research paper (pdf) written by 3 of Microsoft’s researchers discussing their recent examination of similar pages.  They found that about 22% of the pages were identical.  I think this means that 22% of the MSN index and not necessarily Google’s index is identical. 
They also found that identical pages remain identical pages [...]

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Upcoming Show – Dan Boberg covering YSM’s new optimization offerings

April 4, 2006

Yahoo Search Marketing (the artist formely known as Overture) has just partnered with not one but two leading vendors in ppc optimization – Offermatica and Optimost.  These two companies will offer YSM clients multivariate testing and A/B testing.  In plain english they will help you target your customers and split them into different groups then [...]

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What if …? Google Affiliatewords

April 3, 2006

Several places are reporting that Eric Schimdt of Google said: “The quickest way to improve the quality of an ad is to have the ad instantaneously turn into a purchase that is 100 percent perfect,”
My speculation otherwise known as my WAG (wild-ass guess) is that Google could start providing a new type of Google Adword.  [...]

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America’s Gain is Canada’s Loss

April 1, 2006

Sugarrae has a fun picture filled post of Werty’s departure from Canada.  Welcome back Werty.

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Adsense Accelerator Discount for GoodKarma Listeners

March 31, 2006

The good people at Cash Keywords have launched a new tool called Adsense Accelerator.  It runs on your desktop and helps you find the best keywords based on bid prices, bid quality and traffic levels.  It has a prepopulated list of keywords organized by different industries and also lets you do search for any keyword you like. 
I [...]

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WOW! Traditional Company Does Good Marketing

March 30, 2006

I just saw a great ad during a morning tv show.  The ad was for Xtra-Pine cleaner.  It is a teaser to visit their site www.cleaninghunk.com.  For all the ladies & my gay friends go enjoy some nice eyecandy.  For all the men reading this you should also visit it and see a good viral site.

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MSN Adcenter – Invite Your Friends

March 29, 2006

Now that just about everybody has gained access to MSN Adcenter, MSN is offering “invites” to make sure you tell your friends how great it is.  Here is a quick snip from the email they sent: 
“In addition to an invitation into the pilot, your nominees will receive a special offer to join our complimentary campaign set-up service called QuickLaunch”
If you [...]

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