Comments on: Why some affiliates do aggressive SEO

By: grasshopper

grasshopper — Sat, 27 May 2006 11:51:40 +0000

to greg’s point, affiliates do aggressive SEO because the ROI is good (no pun intended). speaking from personal experience, when the overall margin decreases significantly – due to algorithmic or other market conditions – so does my willingness to invest time and dollars on that site.

i’ve abandonded many an affiliate site that was on a downward slide simply because it didn’t make sense to re-invest. similarly, i’ve purchased affiliate sites that were on a downward slide because the owner wasn’t interested in maintaining / developing the site, and i was. do what makes sense for your business.

By: Beth Kirsch

Beth Kirsch — Sun, 21 May 2006 08:14:07 +0000

Greg,

I think the SEM and SEO vendors and consultants went after affiliates when they first saw them as competition for merchants and said it was bad. Not sure affiliate marketing has recovered yet, but we are getting there.

Cheers,

Beth

By: Greg Niland

Greg Niland — Thu, 18 May 2006 18:47:00 +0000

hard core affiliates do not care about “guidelines”, they are business people and make decisions based on cost/benefit ratio and the profitability. as the search engines improve their algorithms it is necessary to also improve the seo techniques. i have been seeing the number of affilaites drop over the years because they could just not keep up.

By: 98tj

98tj — Thu, 18 May 2006 16:38:23 +0000

“Affiliate Marketing and spamming have become synonymous. As you mentioned there is good money to be made but I think we will see this change in the near future as search engines become more sophisticated thus reducing the monetary incentives.”

All the more reason for affiliates to diversify by creating sites w/ quality content and lasting value. You “can” abide by the rules and still be quite profitable.

By: shandyking

shandyking — Thu, 18 May 2006 03:39:16 +0000

Affiliate Marketing and spamming have become synonymous. As you mentioned there is good money to be made but I think we will see this change in the near future as search engines become more sophisticated thus reducing the monetary incentives.